From civic engagement tools in Latin America to AI product strategy in U.S. newsrooms, my work helps teams better understand and serve their audiences.
Research & Strategy
Product innovation efforts needed clearer direction on what readers valued. I led research on emerging tech and habits.
Perceptions of AI in News (2024)
AI tools were becoming more common in newsrooms, but we didn’t know how readers felt about them. I led a research initiative as part of a Trusting News cohort to gather insight into audience sentiment and expectations around AI in journalism.
Newsrooms around the world were exploring membership but lacked centralized, practical resources. I authored a case study on Argentina’s Página 12 and led the Spanish-language translation of all 36 case studies, also helping coordinate the French edition.
Civic Engagement & Community
Vital immigration information was circulating in closed networks among Spanish-speaking immigrants in NYC. Through community research, I co-created Documented Semanal, a weekly WhatsApp newsletter designed to meet Spanish-speaking immigrants where they already were.
There was no reliable, public record of lawmakers’ positions ahead of Argentina’s first abortion vote. I coordinated audience mobilization to crowdsource and verify public statements from legislators, which we compiled into a transparent vote tracker.
Gender-related policy issues were missing from election coverage in Argentina. I led the audience strategy, crowdsourcing candidate positions and surfacing key stances across top issue areas.
Product & Innovation
AI Assistant for Key Points (2024)
A useful reader feature wasn’t getting adopted by reporters. I helped redesign the workflow with AI assistance and editorial guardrails, boosting adoption while keeping journalist control.
Exploring synthetic media (2019)
The WSJ needed to assess the risks and opportunities of emerging AI tools for journalism and business goals. My work informed ethical frameworks, accelerated newsroom understanding of AI’s potential, and supported responsible experimentation across teams.
Narrated articles (2021)
Journalists across regions needed relevant, practical resources in their own languages. I led IJNet’s multilingual editorial team and piloted new formats to improve accessibility and reach.
